How we helped eufy pet camera reach over 2M pet owners in the US on social media
RETAIL | TECHNOLOGY
The Client
eufy is part of Anker Innovations, one of the leading and most trusted consumer electronics brands in America.
The Brief
Eufy Pet Camera faces the pressing challenge of low brand awareness in the USA market, hindering its ability to gain a significant market share and reach a wider audience of pet owners.
Their goal is to develop a comprehensive marketing strategy that increases brand recognition and effectively engages a broader audience, allowing them to establish a stronger presence and connect with more pet owners in the United States.
Our first step was to identify the Unique Selling Proposition (USP) of their product, setting the foundation for a successful campaign.
Leveraging our expertise in influencer marketing, we engaged a diverse group of 45 influencers with varying audience sizes.
Through these influencers, we brought Eufy Pet Camera to life, enabling their followers to envision the product seamlessly fitting into their homes and daily lives.
Our strategic approach not only amplified brand reach but also fostered authentic connections with the target audience, culminating in a substantial increase in brand awareness and market share for Eufy Pet Camera.
The Solution
535.4k
IMPRESSIONS
ENGAGEMENT RATE
2.0M
COMBINED REACH
11.0%
Check out some of the posts 👋
-
![]()
@bradythecorgi
-
![]()
@handsome.zeus
-
![]()
@watsonthedox
-
![]()
@itsmissmango
-
![]()
@montyandmiller
-
![]()
@rosey.lily.pomskies
-
![]()
@athenanares
