Kakato's Grand Pet Activation: 2000 Pet Owners Trial and Review, Singapore's Biggest Campaign

CONSUMER | PET FOOD

The Client

Established in 2010 in Hong Kong, Kakato’s brand motto, “Healthy Food Means Healthy Pets” promises human-grade pet food that is both delicious and healthy for pets.

  • Kakato, a provider of human-grade pet food from Hong Kong, has an established presence in Singapore but faces a significant challenge when it comes to product awareness.

  • Despite their quality offerings, they have struggled to capture the attention of pet owners in the Singaporean market To address this, Kakato has undertaken an ambitious mass activation initiative, aiming to collaborate with 2000 pet owners who will trial their products and share their genuine reviews on social media.

  • The primary challenge they face is to overcome existing market competition, build a solid brand identity, and foster trust and recognition among pet owners through this large-scale campaign.

The Brief

The Solution

  • When the campaign launched, there was immense enthusiasm among pet owners eager to participate in Kakato's campaign.

  • To bolster the brand's growth and scale, we orchestrated dynamic live streams that not only showcased product palatability but also conducted engaging taste tests, leveraging the authenticity of real pet owners.

  • In addition, we strategically invested in paid reviews to further amplify product recognition and consumer trust. Our efforts didn't go unnoticed, as we successfully secured a feature in Marketing Interactive, elevating Kakato's visibility.

  • By combining interactive live streams, paid reviews, and strategic media coverage, we facilitated Kakato's journey to not only meet but exceed its growth goals, ultimately solidifying its presence in the competitive Singaporean pet food market.

620K

IMPRESSIONS

ENGAGEMENT RATE

1.5M

COMBINED REACH

6.7%

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