Paws & Influence: Accelerating Zesty Paws Brand Awareness in Singapore
CONSUMER | PET SUPPLEMENT
The Client
Zesty Paws is a large pet supplement company first founded in 2014 and is based in Orlando, Florida, in the United States.
The brand has grown significantly in the past few years to become one of the largest pet supplement companies and, over this period, has added to and expanded its range of supplements.
Zesty Paws supplements are made with the highest quality ingredients to maximize your pets' health and wellness.
In the bustling pet-loving community of Singapore, our goal was to elevate the profile of Zesty Paws, a leading pet wellness brand, and drive sales through two major platforms: Shopee and the highly-anticipated Pet Expo.
The brand’s mission was clear – to ensure that every pet owner knew the unparalleled benefits of Zesty Paws products and could access them at unbeatable prices.
Time was of the essence. With just 3 to 4 weeks to the campaign launch, the urgency to create a buzz was paramount. The task at hand was formidable: to mobilize 30 to 40 influential voices in Singapore's pet community to advocate for Zesty Paws, all before the grand stage of the Pet Expo.
The Brief
The Solution
Enter The Woof Agency, where passion for pets meets unparalleled marketing prowess.
With an expansive network of 25,000+ pet influencers at our disposal, we rose to the occasion, presenting over 100 potential influencers for selection in record time.
We took charge of every detail, from product distribution to ensuring each influencer's post resonated with our campaign's objective.
Our end-to-end management meant that Zesty Paws could sit back and watch the magic happen.
61.5K
IMPRESSIONS
ENGAGEMENT RATE
730K
COMBINED REACH
5.6%
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