Healthy Lives, Happy Pets: Boosting Elanco's Reach Among Malaysia’s Pet Owners

CONSUMER | PET SUPPLEMENT

The Client

Elanco is a global leader in animal health dedicated to helping pets live longer, healthier lives.

With a focus on innovative and effective solutions, Elanco has continually advanced companion animal care through cutting-edge research and development. The brand develops products to treat pain, prevent disease, and improve pets’ overall quality of life, ensuring better health outcomes and stronger bonds between pets and their owners.

For over 65 years, Elanco has empowered veterinarians, farmers, and pet owners by providing the tools and therapies needed to promote animal health, evolving to meet the greatest challenges in animal care.

  • Amid Malaysia’s active pet-loving community, our mission is to emphasize the importance of monthly deworming and drive awareness for Elanco’s Drontal products.

  • With a focus on safeguarding pets’ health, Elanco aims to encourage pet owners to prioritize consistent monthly deworming. This essential practice supports the well-being of pets, particularly for those with active lifestyles alongside their companions.

  • The goal is to build strong engagement and awareness. Our approach highlights the benefits that Elanco x Drontal offers, demonstrating how simple, effective monthly deworming can be integrated into every pet owner’s routine. By sharing informative content on feeding methods and showcasing the product’s role in supporting pets’ health, we seek to empower pet owners to maintain the vitality and happiness of their furry friends.

The Brief

The Solution

  • Enter The Woof Agency, where a passion for pet health meets unmatched marketing expertise.

  • With a tailored approach for Elanco, we seamlessly managed every aspect of the campaign. Our comprehensive management meant Elanco could sit back and watch as awareness and engagement around their products flourished.

23K

IMPRESSIONS

ENGAGEMENT RATE

16K

COMBINED REACH

14.7%