Swagger On the Go: Showcasing the Hush Puppies ‘Hi, J!’ Bags

CONSUMER | APPAREL

The Client

Hush Puppies is a timeless brand that embodies both comfort and style. Known for its iconic footwear, Hush Puppies is now extending its flair for fashion to accessories, introducing the limited edition "Hi, J!" bags.

These bags are designed to make a statement while maintaining the brand’s signature focus on comfort and ease. Hush Puppies encourages consumers to embrace a lifestyle that reflects confidence, individuality, and an appreciation for quality.

  • Amid Singapore’s dynamic fashion scene, our mission is to inspire pet owners to live with confidence and style by showcasing the limited release "Hi, J!" bags by Hush Puppies. This campaign focuses on celebrating the effortless chic that comes with the bags, inviting consumers to share their experiences of a day out with their dogs while sporting the stylish bags.

  • By capturing moments where both the pet parent and their furry companion enjoy a fun day out, the campaign highlights the versatility and practicality of the "Hi, J!" bags. The goal is to connect with consumers who value both fashion and functionality, encouraging them to add a touch of swagger to their daily lives. Through shared experiences and authentic content, Hush Puppies aims to make the "Hi, J!" bags a must-have accessory for stylish pet owners in Singapore.

The Brief

The Solution

  • Enter The Woof Agency, where creativity meets strategic execution. For Hush Puppies, we designed a campaign that highlighted the unique blend of fashion and functionality the "Hi, J!" bags offer. By partnering with pet influencers who personify the brand’s confident, stylish ethos, we captured real-life moments of pet owners enjoying their day out with their dogs while flaunting the limited edition bags.

  • The campaign was seamlessly managed from start to finish, allowing Hush Puppies to focus on its brand vision while we brought their concept to life. Through engaging, authentic posts, we generated excitement around the "Hi, J!" bags, driving awareness and sales for this exclusive product.

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